TEACHING
Below are descriptions of the undergraduate and graduate courses that I have taught.
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COURSE: Mktg 361 Introduction to Retailing (undergraduate)
DESCRIPTION: This course introduces students to the basic concepts of retailing. Subjects covered include the structure of retailing, analysis of the retail consumer, franchising, supplier relationships, location planning and analysis, store design and visual merchandising, as well as legal and ethical issues in the retail environment. SEMESTERS TAUGHT: Spring 2022, Fall 2022, Spring 2023, Fall 2023, Spring 2024, Summer 2024, Fall 2024 |
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COURSE: Mktg 771 Experimental Design and Analysis (doctoral)
DESCRIPTION: Randomized experiments are critical tools for testing theory and highlighting managerial implications in marketing research. This seminar focuses on how to appropriately design experiments, as well as how to appropriately collect, analyze, and report experimental data, in order to expand marketing theory and practice. SEMESTERS TAUGHT: Spring 2021, Spring 2023 |
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COURSE: Mktg 371 Social and Digital Media Metrics (undergraduate)
DESCRIPTION: This course teaches students to properly analyze the effectiveness of firms' social and digital media marketing strategies. Specifically, students learn how to create original online content (websites, blogs, social media accounts, etc.), how to drive traffic to it, and how to interpret the associated metrics. Students also gain several industry-acknowledged certifications as part of this course (Google Analytics, Hubspot, Hootsuite, etc.). SEMESTERS TAUGHT: Spring 2020, Fall 2020, Spring 2021, Fall 2021, Fall 2022 |
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COURSE: Mktg 367 Consumer Behavior (undergraduate)
DESCRIPTION: This course teaches students to understand consumers' decision-making processes. Specifically, students learn to identify and assess both the internal (psychological) and external (social psychological) factors that influence consumers' behaviors in the marketplace. Particular emphasis is placed on highlighting the relevance of understanding consumer behavior to the creation and implementation of effective marketing strategies. Students complete a group project and presentation on the relationship between a brand of their choice and its primary customer base. SEMESTERS TAUGHT: Fall 2018, Winter 2018, Spring 2019, May 2019, Fall 2019, Fall 2020, Spring 2022, Summer 2023, Summer 2024 |
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COURSE: Mktg 766 Advanced Studies in Consumer Behavior (doctoral)
DESCRIPTION: This course provides doctoral students with an overview of the psychological literature as it applies to the study of consumer information processing, decision making, and behavior. It focuses on both the cognitive and social aspects of consumer behavior with an emphasis on generating high quality consumer research ideas. Students also learn some of the popular methodologies and analyses commonly used in consumer behavior research (experimental design, PROCESS, ANOVA, regression, etc.). Students write and present a full paper (complete with data collection and analysis) on a CB topic of their choice and submit it to a national conference. SEMESTERS TAUGHT: Spring 2017, Spring 2019, Spring 2021, Spring 2023 |
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COURSE: Mktg 488 Retail Strategy (undergraduate)
DESCRIPTION: This course takes an entrepreneurial approach to retail strategy by outlining the steps necessary to start and manage a successful retail business. Specific topics covered include site selection, merchandising, pricing, and customer relationship management, among many others. Students also acquire key retail analytic skills (sales forecasting, pricing, order points, GMROI, etc.). Students complete a group project and presentation on how they would integrate an existing retail firm (that is not currently in Oxford) into the local market. SEMESTERS TAUGHT: Spring 2012, Fall 2015, Spring 2016, May 2016, Fall 2016, Spring 2017, May 2017, Fall 2017, Winter 2017, Spring 2018, May 2018 |
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COURSE: Mktg 452 Global Marketing (undergraduate)
DESCRIPTION: This course teaches students to develop the empathy, knowledge, sensitivity, and skills required to successfully operate in a dynamic global marketplace. They learn to appreciate how crucial culture, environment, government regulation, and economic systems are in affecting a firm’s competitive advantage and strategic positioning in foreign markets. Students complete a group project and presentation on how they would successfully introduce an existing product into a foreign market of their choice. SEMESTERS TAUGHT: Fall 2010, Spring 2011, Fall 2012, Spring 2013, August 2013, Fall 2013, Spring 2014, May 2014, Fall 2014, Spring 2015, May 2015, Fall 2015, Summer 2018, Fall 2018, Summer 2023, Fall 2023, Summer 2024 |
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COURSE: WCOB 1033 Data Analysis & Interpretation (undergraduate)
DESCRIPTION: This course teaches students to develop an understanding of the application and interpretation of basic data analysis techniques with an emphasis on statistical applications. Specifically, students learn a variety of statistical topics including research design and hypothesis testing, estimation of population characteristics, and measuring and predicting relationships, among many others. SEMESTERS TAUGHT: Fall 2009, Spring 2010 |