RESEARCH
Click on the picture for any of my journal articles to read it.
Click here for my full Curriculum Vitae
Click here for my Google Scholar Page
Click on the picture for any of my journal articles to read it.
Click here for my full Curriculum Vitae
Click here for my Google Scholar Page
* Newman, Christopher L., Melissa D. Cinelli, Douglas Vorhies, and Judith Anne Garretson Folse (2019), “Benefitting a Few at the Expense of Many? Exclusive Promotions and Their Impact on Untargeted Customers,” Journal of the Academy of Marketing Science, 47(1), 76-96.
* JAMS/Sheth Foundation 2019 Best Paper Award Finalist |
*Berry, Christopher, Scot Burton, Elizabeth Howlett, and Christopher L. Newman (2019), “Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered,” Journal of Public Policy & Marketing, 38(2), 192-213.
*Winner of the 2021 American Marketing Association - EBSCO Responsible Research in Marketing Award |
*Newman, Christopher L., Scot Burton, J. Craig Andrews, Richard G. Netemeyer, and Jeremy Kees (2018), “Marketers’ Use of Alternative Front-of-Package Nutrition Symbols: An Examination of Effects on Product Evaluations,” Journal of the Academy of Marketing Science, 46(3), 453-476.
* JAMS/Sheth Foundation 2018 Best Paper Award Finalist |